# How We Support Pharmaceutical Companies: Reinventing Medical Detailing Through Innovation (Sanofi Case Study)

- **Author** : Sébastien Letélié (CEO & Founder, Health Factory)
- **Published** : 2025-07-08
- **Category** : Pharma Case Study
- **Canonical URL** : https://healthfactory.io/en/blog/accompagnement-laboratoires-pharmaceutiques/

> **Executive Summary (BLUF)** : To help pharmaceutical leaders move “Beyond the Pill”, Health Factory partnered with Sanofi to train its diabetes medical representatives as innovation facilitators. Within 1 month, 27 collaborative projects emerged nationwide with healthcare professionals, and 9 clinical teams were selected and coached for 4 months leading up to a health hackathon.

## Key Takeaways
- Transformed medical representatives into field innovation facilitators working alongside clinicians.
- 27 field innovation projects surfaced across France in just 1 month.
- 9 multidisciplinary healthcare professional teams selected and coached over 4 months.
- Dedicated co-design workshops with Sanofi, Roche, and Pierre Fabre on diabetes, oncology, and patient autonomy.

## Moving “Beyond the Pill”: A New Partnership with Clinicians

Pharmaceutical companies must now go beyond molecule promotion to support the entire care pathway, improve therapeutic adherence, and empower chronic disease patients.

Sanofi engaged Health Factory to transform the role of its diabetes medical representatives into genuine co-creation partners for healthcare professionals.
## Training Medical Representatives as Innovation Facilitators

Health Factory designed a hands-on training program equipping Sanofi’s field teams with Design Thinking, empathy mapping, and workshop facilitation skills.

Using custom healthcare canvases, representatives facilitated ideation sessions directly with physicians, nurses, and pharmacists in their regions.

- 27 concrete innovation projects identified and structured in 1 month across France.
- 9 top projects selected by an expert jury for deep acceleration.
- 4 months of dedicated coaching by Health Factory to prepare the 9 healthcare teams for rapid prototyping at the hackathon.
## High-Impact Workshops with Leading Pharma Partners

In addition to this nationwide program, Health Factory regularly supports pharmaceutical leaders (Sanofi, Roche, Pierre Fabre, BMS, Viatris) through targeted workshops: diabetes and hypercholesterolemia patient journeys, patient autonomy at the e-Health Summer University in Castres, lung cancer patient communities with Roche, and the Pierre Fabre Hackathon.