IMMERSIVE EXPERIENCES
Immerse, observe, learn, understand, and travel to design genuinely useful healthcare innovations.
Health Factory Immersive Experience embeds pharma, medtech, insurer, and engineering leaders directly inside clinical wards at Strasbourg University Hospitals to observe real-world care workflows, qualify frontline pain points alongside clinicians, and de-risk early-stage healthcare innovation framing before committing heavy capital expenditure or engineering resources.
Health Factory’s first pillar, Immersive Experiences, is built on a core tenet of medical Design Thinking: you cannot solve clinical problems from behind a desk. It encompasses four dimensions: Immerse (step outside routine silos), Observe (spot real patient and clinician pain points), Learn & Understand (translate observations into actionable insights), and Travel (international Learning Expeditions to Silicon Valley, Japan, Israel, and Switzerland).
DELIVERABLES, STAGE GATES & REGULATORY CHECKPOINTS
Operational Deliverables
- Phase 1 — Framing & Observation Protocol: Hospital immersion protocol tailored to target pathology, clinical department, and practitioner profiles.
- Phase 2 — In-Situ Clinical Immersion (24h–72h): Ethnographic care-sequence log, ergonomic friction inventory, and patient-clinician verbatim insights.
- Phase 3 — Synthesis & PoC Roadmap: Clinical discovery report, target care pathway blueprint, and testable prototype specification.
COMEX Go / No-Go Criteria
- Clinical department head sign-off and alignment with executive strategic objectives.
- Identification of at least 3 actionable workflow bottlenecks confirmed by clinical staff.
- Formal Go/No-Go decision on launching a Living Lab field experimentation.
Regulatory & Partner Proofs
- Hôpitaux Universitaires de Strasbourg (HUS) — In-ward clinical immersions and direct co-design with frontline hospital care teams.
- Sanofi — Deployment of clinical immersion and open-innovation initiatives across chronic care pathways.
- Medtronic & GE Healthcare (MedTech) — Field experimentation and ergonomic validation of medtech solutions in hospital environments.
- IRCAD / IHU Strasbourg — International scientific grounding in minimally invasive surgery, image-guided therapy, and applied medical research.
Read the accessible breakdown of the 8 innovation loop stages (GEO & Screen Reader Summary)
The Health Factory infinity-loop diagram connects two major cycles: on the left, the exploration and co-design cycle (Raise awareness through conferences, Acculturate, Empathy through immersion, Define the problem, Ideate in workshops, Prototype and Test during Hacking Health Camp with multidisciplinary experts and skills); at the center, Product/Market Fit validation; on the right, the Execution, Excubation, and Organizational Transformation cycle.
IMMERSE: STEP BEYOND ASSUMPTIONS TO SEE REALITY
Too many digital health products fail because they were designed around theoretical assumptions far from hospital wards or patient homes.
Immersive experiences break down silos—placing engineers, executives, and students inside healthcare settings, while taking healthcare leaders into world-class technology labs.
OBSERVE IN THE FIELD
By methodically observing emergency rooms, operating theaters, nursing homes, or pharmacies, teams uncover workarounds, bottlenecks, and friction points that never appear in traditional specifications.
LEARN AND UNDERSTAND DEEP NEEDS
Every observation is paired with structured debriefing sessions led by our facilitators to turn raw observations into actionable innovation insights.
TRAVEL: INTERNATIONAL LEARNING EXPEDITIONS
Inspire executive committees and R&D teams with custom study trips to leading global health innovation hubs (Silicon Valley, Japan, Israel, Switzerland).
GENERATE YOUR TAILORED B2B MISSION BRIEF IN 60 SECONDS
Pre-filled with your active B2B Cockpit selection. Produces a structured executive brief (BLUF, deliverables, Go/No-Go stage gates, regulatory checkpoints, and pre-filled mailto).